Scratch Cards > Scratch Cards Tips > Online Scratch Cards: A Late but Welcomed Arrival to the Online Gaming Industry

Online Scratch Cards: A Late but Welcomed Arrival to the Online Gaming Industry

The internet revolution has caused many businesses to go online and offer their products in the virtual world. While the birth of online casinos and online poker pretty much accompanied the boom in internet businesses, scratch cards have taken their time to join the online revolution.

It was only around 2005 that online scratch cards sites started emerging onto the online gaming scene and the reason for this is the low profitability of scratch cards to the companies that operate them. With every one in three cards a winner and very high games payout percentage, many software companies preferred to focus on developing casino software where profit margins were much higher.

Traditional scratch cards that were available to players at lottery stands and kiosks offered very good odds to players and were sold for very small amounts of money, while promising big jackpots to winners.

The online scratch cards industry realized they will need to better those winnings odds and increase the jackpots offered to winners if they were to compete with offline traditional instant win games and scratchers, and draw players to play from the comfort of their own home.

This was no easy task and many gaming software companies have simply avoided developing online scratch cards until a new company can onto the scene and started focusing solely on developing scratch cards software. That company was Neo Games, the biggest online scratchcards and instant win games developer.

Neo Games have started creating more and more games and as their business grow other online gaming software providers have suddenly discovered the scratch cards market and started to also develop their own games and have entered the market that has been dominated by Neo Games.

This proved to be a welcomed change as it increased competition and drove software companies to offer better games and more of them. It also compelled scratch cards sites to offer better bonuses and loyalty program that will keep players playing.

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