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Scratchcards Boost National Lottery Sales

The sales of scratchcards and instant win games now account for a quarter of all sales achieved by the National Lottery in the United Kingdom.

Camelot, the solitary licensed operator of the UK’s National Lottery has issued its half-year reports showing that overall sales increased by 19.9% which in money terms translates to half annual revenues of £3.26 Billion ( almost €3.8 Billion).

The big increase is surprising when considering the total decline in consumer spending that the UK is experiencing due to a strong recession
.
Camelot is attributing the increase in scratchcards sales to the strong appeal they have with young people, the unemployed, and people from low income families and residents from some of the most improvished parts of the UK.

Scratchcards provide these people a glimmer of hope during this economically straining time in British history. The scratchcards are cheap and offer the chance for an instant win which is very appealing to those not wishing to wait for the mid-week or end-of-week lottery draws.

Another thing that makes British scratch cards so appealing is the variety of themes the scratchcards display; from holiday themed games all the way to scary scratchcards.

The instant games are Camelot’s fastest growing product with sales of £817 Million in the first six months of the year which is an increase of 26% in year-on-year revenues.

Camelot also offers online scratch cards that are available on the National Lottery website but is faced with stiff competition online from private operators from all over the world. These competitors are not present in UK kiosks and convenience shops due to Camelot’s exclusivity, but online their sales exceed Camelot’s.

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