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Think Gambling is for Men? Think Again!

Do you think that online gambling is a domain dominated only or mostly by men? If you do, then you might be surprised by what you are about to read. A survey carried out by Hitwise shows that four times as many women played online casino games in the United Kingdom in 2010 as they did in 2007. The report also found that 48.38% of players at online casinos in 2011 were female.

It has been suggested that the reason for this rapid increase in online gambling by women can be attributed to the fact that online casinos provide a comfortable and safe environment where women are not subjected to the kind of pressure they might experience at a male-oriented land-based casino.

However, surveys show that women and men have different preferences with regards to which casino games they like to play. Apparently women tend to go for slots and bingo, whereas men prefer sports betting or to play roulette and poker. Online scratchcards based on a range of quirky and fun themes are constantly taking a larger slice of the casino game market, so it could very well be that these fun instant win games are attracting female players.

Nonetheless, it seems that any online casino choosing to neglect or ignore the female sector of their target audience might find themselves at a severe disadvantage. Online casinos specifically targeting female players are becoming more popular and are proving to be incredibly profitable.

Hopa Scratchcards manages to stay at the forefront of the online casino industry with a range of casino games specifically catering to female players. Female scratchcard players can enjoy games such as the scratch card game 3WOW where getting symbols to match could turn you into an instant millionaire.

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